ONLY sourced 3,400 tonnes of organic cotton from African farmers through a direct-to-farm model verified by Cotton made in Africa (CmiA).
This milestone supports BESTSELLER’s sustainability goals, with cotton now used in bestselling products like Blush and Power jeans.
BESTSELLER aims to source 30 per cent organic cotton by 2025, boosting environmental and social impact in Africa.
This milestone supports BESTSELLER’s sustainability goals, with cotton now used in bestselling products like Blush and Power jeans.
BESTSELLER aims to source 30 per cent organic cotton by 2025, boosting environmental and social impact in Africa.