Unit prices of Bangladesh’s RMG exports to EU dropped in 2024

Despite Bangladesh’s RMG exports to the EU growing by 4.86 per cent YoY to $19.77 billion last year, exporters observed unit prices declining as the growth in volume outpaced the rise in value.
The per-unit price fell to $16.07 per kg in 2024 from $16.88 per kg in the previous year—a sharp 5-per cent drop.
Turkiye, India, China, Vietnam and Cambodia also saw declines in unit prices.

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US apparel imports from Bangladesh surge 27% in Q4 2024 despite unrest

In 2024, US apparel imports from Bangladesh rose by 2.15 per cent to $7.404 billion, despite political turmoil in August.
Imports surged 27.7 per cent year-on-year in Q4, reaching $1.940 billion.
The US imported 164.112 million dozen of garments at an average price of $45 per unit.
While trade saw quarterly fluctuations, annual growth remained steady, indicating resilience.

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US’ Rocky Brands hits $453.8 mn in FY24 sales, 5.3% adjusted growth

Rocky Brands, Inc, has reported FY24 net sales of $453.8 million, down 1.7 per cent YoY, though adjusted sales grew 5.3 per cent.
Gross margin improved to 39.4 per cent, while income from operations fell to $31.1 million.
Net income rose to $11.4 million, or $1.52 per diluted share.
Retail sales surged, and Q4 saw strong momentum, driven by increased marketing and demand for Durango and XTRATUF brands.

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Skechers signs Danish star Matt O’Riley as first football ambassador

Skechers signs Danish footballer Matt O’Riley, Brighton & Hove Albion midfielder, as its first Danish ambassador.
O’Riley competes in Skechers Razor 1.5 Elite boots and will feature in marketing campaigns in Denmark.
Skechers Football, launched in 2023/24 with Harry Kane, has expanded its athlete roster globally, offering high-performance boots for all levels, including the new Electrum Pack.

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Egypt’s textile growth accelerates with $120 mn investment in SCZONE

The Suez Canal Economic Zone (SCZONE) has completed the first phase of the $120 million Eroglu knitting project, establishing a fully integrated garment factory in West Qantara.
Spanning 100,000 square metres, it will create 5,000 jobs and produce 30 million garments annually.
This is Eroglu Global Holding’s second investment in the area.

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Apparel discounts are often forced, not custom-made

“The biggest drain in business on margins is the discounting. And as we keep getting better at tightening discounting, getting into more and more of channel mix play, (between stores and online), which drives for reduced discounting,” said Vishak Kumar, CEO, lifestyle business, at Aditya Birla Fashion and Retail told investors. Vector said executing in-season stock adjustment manually, such as inter-store transfers, is reactive, slow and inefficient. Lead times of over 6-9 months force brands to plan collections a year in advance, making demand forecasting difficult and increasing risk of unsold stock.

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Germany’s Adidas & Pharrell Williams unveil Superstar 92

Adidas and Pharrell Williams have unveiled the Superstar 92, a bold reinvention of the classic silhouette, blending 90s aesthetics with snowboard boot elements.
The campaign, shot by Cam Hicks, features hip-hop duo Clipse and captures Virginia Beach’s essence.
With thick padding, a chunky sole, and ‘Virginia’ on the tongue, the design pays homage to Pharrell’s roots and cultural legacy.

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US’ Carter’s reports $2.84 bn FY24 sales, operating margin declines

Carter’s Inc has reported net sales of $2.84 billion in FY24, down 3.4 per cent YoY, with an operating margin of 9.0 per cent.
US retail and international sales declined, while wholesale grew 0.7 per cent.
Net income fell 20.2 per cent, and diluted EPS dropped to $5.12.
The company expects FY25 sales of $2.78–$2.855 billion, with earnings weighted towards the second half.

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