Virat Kohli concluded his Rs 110-crore deal with Puma. He invested in Agilitas, a homegrown sportswear startup. Abhishek Ganguly, former MD of Puma India, founded Agilitas. Kohli’s brand, One8, will be scaled under Agilitas. Kohli aims to build a global sportswear brand from India. Agilitas has raised over Rs 530 crore from investors.

AAFA has raised concern over President Trump’s 90-day tariff pause and new tariffs on US imports from China.
CEO Steve Lamar criticised the volatility of trade policy, warning it increases costs and disrupts business.
He urged for a broader, more stable approach.
AAFA also backed the bipartisan Trade Review Act of 2025, aiming to restore Congressional control over trade policy.

The imposition of a 125 per cent US tariff on Chinese apparel significantly undermines China’s pricing advantage, causing importers to seek alternative sources.
Countries like Vietnam, Bangladesh, and Indonesia stand to gain notably across multiple apparel categories.
This trade shift presents substantial opportunities for nations with robust apparel manufacturing sectors and established trade with US.

Gold prices surged due to escalating U.S.-China trade tensions, even after a temporary tariff pause for other nations. Spot gold rose 1 per cent, fueled by uncertainty surrounding the trade war’s direction and expectations of Federal Reserve rate cuts. Analysts predict further gains for gold, potentially reaching USD 3,600 to USD 4,000 within a year, driven by its safe-haven appeal amid economic uncertainties.

Jaipur’s jewellers and handicraft exporters are facing a challenging situation as American clients suspend orders due to newly implemented tariffs. This disruption raises concerns about liquidity and factory operations, potentially impacting the livelihoods of numerous artisans.

PlayR, an Indian sports merchandise brand, is experiencing a surge in demand this IPL season, projecting revenue of Rs 75 crore in FY26. Founder Ravi Kukreja attributes this growth to heightened fan engagement, digital penetration, and franchise partnerships. Chennai Super Kings merchandise, especially the ‘Dhoni 7’ jersey, leads sales.

Senco Gold & Diamonds’ topline has crossed Rs 6,200 crore, up nearly 19.4 per cent YoY, with a 14.6 per cent increase in SSSG, with non-East India revenue surpassing Rs 1,100 crore. Robust wedding and festive demand has helped the company post record quarterly revenue. Further, it expects that expansion and diamond sales will drive FY26 momentum.

Inditex and the Asian University for Women have launched a €3.75 million (~$4.14 million) scholarship programme to support 50 female textile workers in Bangladesh.
Starting next academic year, it will cover tuition, accommodation, and living costs for five years, aiming to empower women through education and promote professional development in the garment sector.

US’ 104 per cent tariff on Chinese apparel threatens China’s global competitiveness by drastically increasing product costs.
Vietnam, Bangladesh, Indonesia, Pakistan, and India stand to gain by offering cheaper alternatives.
While Vietnam and Bangladesh are expected to gain most substantially, India and Pakistan must address infrastructure and efficiency challenges to fully capitalise on this shift.

Puma has appointed Tara McRae (48) as president of Puma North America, succeeding Bob Philion.
Tara, who rejoined Puma in 2024 as SVP Brand and Strategy, brings extensive experience from roles at Clarks, TB12 and earlier stints at Puma.
She is expected to drive growth in this key market, with a strong focus on brand, strategy and consumer engagement.