Germany’s Puma reports 9.8% sales growth in Q4 2024, reaching €2.3 bn

Puma has reported a currency-adjusted sales growth of 9.8 per cent in Q4 2024, reaching €2.3 billion (~$2.4 billion), with footwear up 9.2 per cent, apparel 8.8 per cent, and accessories 14.5 per cent.
Full-year sales grew 4.4 per cent to €8.9 billion (~$9.3 billion).
The company aims to launch the ‘next level’ efficiency programme to target an 8.5 per cent EBIT margin by 2027.

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Puma shares plunge 18% after quarterly sales and profit miss

Puma shares fell 18 per cent after reporting lower-than-expected Q4 sales and a dip in annual profit, raising concerns about its competitiveness with Adidas and Nike. The disappointment follows Adidas’ strong performance. Puma’s new Speedcat shoes have underperformed, and its 2027 profit margin targets may shift focus from boosting sales, risking future growth.

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EU’s garment imports from India at $5.4 billion, both eye on FTA

Indian Minister Piyush Goyal and EU Commissioner Maros Sefcovic met to discuss a Free Trade Agreement, aiming for greater market access.
India’s garment exports to the EU reached $5.410 billion in Jan–Oct 2024, with a 3.63 per cent share.
Despite some fluctuations due to Covid-19 and the Russia-Ukraine war, EU apparel imports totalled $192.397 billion in 2023.

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Germany’s Adidas hits $6.2 tn in Q4 2024, up 24% YoY in euro terms

Adidas has reported Q4 2024 revenue of €5,965 million (~$6,215.5 million), up 24 per cent YoY, with currency-neutral growth of 19 per cent.
Gross margin rose to 49.8 per cent, and operating profit reached €57 million (~$59.42 million).
Full-year revenue grew 12 per cent currency-neutral to €23,683 million, with operating profit up €1 billion to €1,337 million.

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Limited progress among garment-footwear firms: PLWF living wage report

While many brands in the garment and footwear sector have committed to multi-stakeholder initiatives aimed at addressing living wages, there remains limited evidence of real-world impact, a Platform Living Wage Financials report found.
Nearly three quarters of assessed companies disclosed the names and locations of their tier-1 suppliers, indicating progress in supply chain transparency.

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