Apparels

HRX, Frido team up to launch barefoot sock shoe, deepen play in functional footwear

HRX is stepping into a new era by partnering with Frido, a trailblazer in ergonomic direct-to-consumer footwear solutions. Together, they’ve crafted the Frido x HRX Barefoot Sock Shoe, merging the principles of movement-driven exercise with a commitment to barefoot design. This innovative shoe promises to deliver on natural movement, comfort, and resilience.

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Hungary’s apparel imports fall as Europe remains dominant supplier

Hungary’s apparel imports dipped in early 2025 as inflation, weak consumer demand and disruptions linked to the Russia–Ukraine conflict weighed on trade.
Europe maintained its dominance due to shorter lead times and stable logistics, while Asia-Pacific made only gradual gains.
The sourcing pattern remains consistent, with limited diversification expected in the near term.

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US brand Levi’s teams with Microsoft on new AI super-agent platform

Levi Strauss & Co. is partnering with Microsoft to build an AI super-agent that streamlines corporate workflows and supports its DTC-first strategy, with rollout beginning in early 2026.
The company has also launched Outfitting, an AI styling tool on its app, and is expanding STITCH, an AI assistant for store teams, to 60 US locations ahead of broader deployment next year.

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Gold rush sparks concerns for India’s wide trade deficit

India’s goods trade deficit widened significantly to a record $42 billion in October, driven by a threefold surge in gold imports to $14.72 billion. This rise, coupled with a widening oil deficit, overshadowed a slight improvement in the electronics deficit. Merchandise exports also contracted sharply by 11.8% year-on-year, raising concerns about the country’s external balances amidst slowing global trade trends.

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ZILO expands category portfolio, Opens second dark store in Mumbai

ZILO has unveiled its second dark store in the bustling city of Mumbai, taking a significant leap in its retail strategy. With an exciting range of new items including accessories, footwear, bags, watches, and fashion jewellery, this expansion is all about speed and variety. Customers can now enjoy quicker deliveries and an enriched inventory of fashionable lifestyle products.

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Garment exporter-backed political outfit gears up to ruffle LDF, UDF in Kerala’s local body polls

Political party Twenty20, founded by Kitex Garments promoters, plans to contest in half of Kerala’s districts for upcoming local body polls. The party aims to replicate its successful governance model, which has turned panchayats into revenue surplus entities, despite the chairman facing alleged harassment in Kerala.

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