Apparels

a.k.a Brands’ US sales grow 13.7% in Q2, eyes retail expansion

a.k.a Brands has reported Q2 FY25 net sales of $160.5 million, up 7.8 per cent YoY, led by 13.7 per cent US growth.
Despite a net loss of $3.6 million, adjusted EBITDA reached $7.5 million.
The company raised its FY25 sales guidance to $608–$612 million.
CEO highlighted strong DTC performance, retail expansion, wholesale partnerships, and supply chain progress as drivers of future profitable growth.

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US brand Columbia unveils bold bew ‘Engineered for Whatever’ campaign

Columbia Sportswear unveils “Engineered for Whatever,” a bold new campaign reviving its irreverent ’80s–’90s spirit.
Partnering with adam&eveDDB, the brand showcases its performance gear in outrageous, unpredictable outdoor scenarios.
Blending humour with innovation, the campaign spans digital, retail, and out-of-home channels this fall.

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Ralph Lauren warns that tariffs will pressure margins, shares fall

Ralph Lauren anticipates tariff costs will impact profits this year. The company is closely monitoring consumer price sensitivity. Despite this, Ralph Lauren raised its annual revenue forecast due to strong demand in North America. Popular items include Polo shirts and sweaters. The brand’s strategy focuses on marketing, innovation, and reduced promotions. Ralph Lauren expects fiscal 2026 revenue to increase.

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Australia’s apparel accessories imports rise 8.17% in fiscal 2024-25

Australia’s apparel and clothing accessories imports rose by 8.17 per cent to Au$13.229 billion in fiscal 2024–25, while textile imports climbed 5.23 per cent.
Textile fibre exports dropped by 14.25 per cent to Au$6.061 billion.
June 2025 saw a surge in monthly apparel imports.
Despite strong import growth, Australia’s textile fibre exports remain on a downward trend.

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Clovia and Respun launch India’s first bra recycling initiative

A bra’s complex construction involves over 30 separate components.
Promoting sustainable fashion at scale, Clovia has launched India’s first bra recycling initiative, BYOB, in partnership with Respun.
Respun removes underwires, hooks and strap rings before shredding the remaining fabrics.
Retail discounts on new products will encourage sustainable disposal.

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Bata India invests Rs 300 cr in Batanagar factory to boost manufacturing capabilities

Bata India has invested Rs 300 crore in upgrading its Batanagar factory in West Bengal with next-generation manufacturing technology, as part of its ongoing transformation agenda. The investment includes installation of Polyurethane Direct Injection Process (PUDIP) and IM EVA machines, which will be used to manufacture Floatz and Bata Industrial footwear.

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