Apparels

Puma has named Archie McEachern as vice president of its Basketball unit, effective August 18, 2025.
Based in Boston, he will report to chief product officer Maria Valdes.
With leadership roles at Nike, VF Corp, and 360 Hoops, Archie brings deep industry expertise.
He replaces Max Staiger, and is expected to elevate Puma’s basketball presence globally.

Levi’s and Beyoncé have previewed their new denim collaboration, the Beyoncé X Levi’s collection, during the finale of the Cowboy Carter Tour in Las Vegas.
The standout pieces—Western Crystal ‘90s Shrunken Trucker and Western Crystal 501 Curve jeans —were worn by Beyoncé and her dancers on stage, showcasing the bold spirit of the Reiimagine campaign.

US fashion companies are rethinking global sourcing due to tariffs and trade policies under the Trump administration, according to a University of Delaware and USFIA survey.
Nearly half report declining sales and over 20 per cent cite layoffs.
Over 80 per cent plan to diversify sourcing, focusing on Asia, while only 17 per cent aim to boost US sourcing.

Macy’s debuts its first On 34th brand collaboration with costume designer Alix Friedberg, inspired by her work on Palm Royale.
The retro-chic collection blends vintage flair with modern ease, offering dresses, sets, and accessories in sun-kissed hues.
Available at select Macy’s stores, online, and via app, the campaign stars Georgia Fowler and features iconic Herald Square window displays.

Cambodia expects to attract over 500 investment projects, potentially generating over 300,000 jobs annually, with the United States recently reducing the reciprocal tariff rate on the country’s exports from 49 per cent to 19 per cent.
Deputy Prime Minister Sun Chanthol urged all migrant workers to return home and contribute to national economic development.

Puma revives its Y2K-era Inhale in a bold fluorescent colourway, blending flame-like design lines with neon tones.
The campaign, styled by its cast of content creators, highlights community and creativity—from daytime fit checks to late-night shoots—offering a raw, behind-the-scenes look at the energy and chaos behind the sneaker’s comeback.

Sri Lanka’s garment exports rose by 8.9 per cent to $2.4 billion in January–June, while overall textile product exports reached $2.6 billion, accounting for over half of the country’s industrial exports.
Garment exports grew in June, though textile shipments dipped.
Imports of clothing and accessories surged by over 33.2 per cent over the first half of the year.

Timex Group India Ltd reported a 55% revenue surge in Q1 FY26, reaching Rs 169 crore, with significant growth in EBITDA and PBT. The Timex brand led the way with 77% growth, while e-commerce doubled and the trade channel expanded. The company aims to expand its retail presence by adding 100 franchise stores in the next 2 years.

Trade body BGMEA president Mahmud Hasan Khan has termed the lowering of US reciprocal tariff on his country to 20 per cent from 35 per cent a ‘big relief’ for the domestic RMG industry.
Citing the US executive order, he said if at least 20 per cent of US raw materials are used by Bangladesh manufacturers, the additional 20-per cent tariff would not be applicable to the value of American raw materials.

Puma and Hot Wheels unleash their second high-octane collab, inspired by Hot Wheels Monster Trucks.
The limited-edition range includes bold apparel and reimagined CA Pro, RS-X, and Speedcat sneakers, drawing from rigs like Mega-Wrex and Tiger Shark.
Packed with graphic details and exclusive packaging, the collection celebrates Hot Wheels’ Dinos vs Sharks season.