Apparels

Morocco’s apparel exports fall 8% in Q1 2026; Spain remains top market

Morocco’s apparel exports fell 8 per cent year on year to $892.82 million in Q1 2026, with weaker shipments to key European markets.
Spain remained the largest destination, accounting for over 63 per cent of exports.
Despite the quarterly decline, annual apparel exports rose to $3.94 billion in 2025, highlighting the sector’s long-term growth.

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Adidas runs out of letter ‘V’ as German fans snap up World Cup shirts

Replica World Cup shirts for German players faced a temporary shortage of the letter ‘V’. High fan demand for shirts of Kai Havertz, Deniz Undav, and Aleksandar Pavlovic depleted supplies. Adidas confirmed the issue was quickly resolved. Football tops with the letter ‘V’ are now available again online. The German team will switch to Nike from 2027.

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India’s next travel gear powerhouse in the making? Swiss Military aims to triple market share in 3 years

Swiss Military is targeting a significant increase in its premium travel gear market share in India. The brand plans to expand its retail presence and invest in manufacturing. This strategy aims to capture a larger portion of the growing Indian travel market. New product lines will cater to different consumer segments.

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EU ban turns unsold fashion stock into auditable business risk in 2026

The EU’s July 2026 ban on destroying unsold apparel, footwear and accessories transforms excess inventory into a measurable compliance and financial risk.
Combined with EPR obligations and disclosure requirements, the rules push brands to improve forecasting, inventory management, resale and recycling strategies, making overproduction increasingly costly and difficult to justify.

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Ten x You clocks ₹50 crore ARR within eight months; targets 2. 5x growth by December 2026

According to the company, it has served over 50,000 customers through its direct-to-consumer platform, marketplaces and offline retail channels. The brand reported more than 200 per cent growth in customer traction between February and May 2026. It also said that around 15 per cent of customers on its D2C platform have made repeat purchases.

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UK summerwear imports rise ahead of weather-driven demand

UK retailers increased imports of summer apparel ahead of the spring heatwave, indicating proactive demand planning rather than reactive buying.
Growth was strongest in T-shirts, shorts and lightweight clothing, while sportswear lagged.
The trend highlights the importance of agile sourcing, seasonal relevance and competitive pricing in a cautious consumer environment.

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