H&M has launched a vibrant pop-up store at Selfridges London for its new premium childrenswear line, H&M Adorables.
Featuring high-quality materials and playful elements, the collection is showcased in a wooden, immersive space designed by Open Studio Stockholm.
The store includes cashmere, wool knitwear, and organic cotton pieces, with a news stand and a mascot by artist John Bond as focal points.
Featuring high-quality materials and playful elements, the collection is showcased in a wooden, immersive space designed by Open Studio Stockholm.
The store includes cashmere, wool knitwear, and organic cotton pieces, with a news stand and a mascot by artist John Bond as focal points.
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