Swedish childrenswear brand Newbie boosts UK expansion with new stores

Newbie, Kappahl Group’s sustainable children’s brand, is expanding in the UK with three new London-area stores in Canary Wharf, Brent Cross, and Guildford, growing its UK presence to seven stores.
Known for its timeless, eco-friendly collections, Newbie aims to expand both physical and online retail, with a focus on sustainability through initiatives like PreLoved, offering second-hand clothing.